DORCO Strengthens Brand Experience in Egypt
- Connecting with local consumers through digital advertising and brand experiences
DORCO has launched a new initiative in Egypt to connect with more consumers. By introducing campaigns that reflect local culture and consumer preferences, DORCO has been striving to become a more familiar and trusted brand among Egyptian customers.
The centerpiece of the campaign was the digital out-of-home advertising across 7 prime locations in Cairo. DORCO captured consumer attention by unveiling its new brand film on large screens. This effort delivered a remarkable reach, totaling 14~18 million daily impressions across Cairo.
In particular, on Cairo’s busiest roadway, the October Bridge, the campaign achieved an average of 1.8~2.2 million daily impressions, with 0.25~0.3 million people experiencing DORCO firsthand. A large three-dimensional razor sculpture further captured local attention with its distinctive design, effectively showcasing DORCO’s spirit of innovation and uniqueness.
DORCO also leveraged its official Egypt social channels to consistently share product updates and brand news. At the Cairo toll gates, DORCO distributed a total of 30,000 product samples throughout six weeks, offering consumers a first-hand experience with DORCO’s products.
This initiative received positive feedback from local consumers, who praised the quality and freshness of the brand. Building on the success of the Egypt campaign, DORCO plans to expand tailored marketing activities across other markets in the Middle East and Africa, reflecting local cultures and consumer preferences.
DORCO’s commitment to global market expansion will continue.