– Recognized in the Corporate Design & Identity category
DORCO’s renewed corporate identity has received the Red Dot distinction in the Corporate Design & Identity category of the Red Dot Award: Brands & Communication Design 2026. One of the world’s most renowned design competitions, the Brands & Communication Design competition recognizes outstanding achievements in brand and communication design through evaluation by an international jury.
Developed to mark DORCO’s 70th anniversary in 2025, the renewed corporate identity brings together the company’s heritage, technological expertise, and global ambitions within a cohesive brand system. Since its founding in 1955, DORCO has more than seven decades of expertise in blade technology and today operates in more than 130 countries.
At the heart of the renewal is “Leading Edge,” DORCO’s brand core representing its technological excellence and ambition to lead in the global market. DORCO SLEEK, a razor that shows the company’s advances in shaving technology and design has been awarded with 2 major global design awards and has made it into global Amazon’s Best Sellers Rank in 2 years of its launch.
This direction is expressed through a renewed visual identity spanning DORCO’s logo, colors, typography, and graphic system.
With this new brand design, DORCO has been successfully rolling out global marketing campaigns that reflect this tone and manner on a global scale with positive results. From Egypt to the US, many consumers are experiencing the new DORCO through a clearer, more consistent brand experience that reinforces its promise of precision, quality and reliable shaving performance. DORCO’s global presence is continuously growing every day and is being distributed in 35 of the world’s top 50 retailers.
The Red Dot award marks another milestone in DORCO’s continued efforts to strengthen its global brand presence. Building on its heritage of innovation and precision, DORCO will continue to create consistent brand experience and deliver greater value to consumers worldwide.